Web design in Algeria
Websites and SEO for Doctors and Clinics in Algiers
A medical website that informs your patients, without advertising
A patient looking for a doctor in Algiers is often in pain, or worried about a relative. They want to know fast who you are, where the practice is, when they can come and how to reach you. Your website and your Google profile should answer those questions, while respecting the rules of your profession.
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Quick answer
SimplerWebs builds websites for doctors, practices and clinics in Algiers, then works on their local SEO on Google. A medical website should inform, not advertise: Algeria's code of medical ethics forbids doctors from advertising, and Google expects more reliability from pages about health. Our sites meet both requirements, in Arabic, French and English when your patients need it.
How your patients look for you in Algiers
The search for a doctor almost always starts on a phone. The patient types a specialty and a place, for example "orthopédiste Sidi M'Hamed", "pédiatre Bab Ezzouar" or "gynécologue Alger centre". Sometimes they search after a fall or a pain that won't go away, and they want an answer right now.
Often, the patient isn't the one searching. It's a son for his father, a mother for her child, a daughter for an elderly mother. That person doesn't know your practice. They compare two or three results, then call the one that earns their trust the fastest.
People search in French, in Arabic, and sometimes in darja written in Latin letters. A practice that exists online in only one language misses part of those patients.
- The doctor's name and specialty, written clearly
- The exact address, the floor and a well-known landmark to find the building
- Consultation days and hours, with or without an appointment
- A number that answers, and a WhatsApp button when the practice uses it
- The consultations and procedures done at the practice, explained simply
Inform, don't advertise: what the code of ethics says
Algeria's code of medical ethics is clear on one point. Its article 20 says (our translation): "Medicine and dental surgery must not be practiced as a trade. All direct or indirect means of advertising are forbidden to any doctor or dental surgeon." You can read the full text in decree 92-276, published in the Official Journal in 1992.
Article 77 of the same code lists the only information a doctor may put on prescriptions, business cards or in a directory: first and last name, address, phone number, consultation hours, names of associated colleagues, and recognized titles, functions and qualifications. The 2018 health law (law 18-11) keeps this principle: ethics rules are set by a code of medical ethics.
The code dates from 1992. It doesn't mention the internet, websites or social media. What follows is our careful reading, not legal advice: we build your site as an information page, close to what article 77 allows, and never as a sales page. If you have a doubt about a specific point, your regional council of the Order of Physicians is the right place to ask.
- No promise of a cure or a result
- No "best doctor in Algiers" and no comparison with colleagues
- No promotions, discounts or limited-time offers
- No patient testimonials published on the site
- Only the titles and qualifications you really hold
Why Google is stricter with health websites
Google puts health among the topics it calls "Your Money or Your Life" (YMYL): topics where bad information can harm someone. The public guidelines Google gives its quality raters ask for more reliability on these pages than on a recipe or hobby page.
On its page about helpful, reliable content, Google explains that it gives more weight to signs of experience, expertise, authoritativeness and trustworthiness (E-E-A-T) on these topics. It also says E-E-A-T isn't a ranking factor by itself. It's a way to judge whether a page deserves trust.
For a practice, this means simple things. People should know who the doctor is and what their real qualifications are. Health texts should be accurate and agree with recognized medicine. And nothing should be copied from another site: a copied text tells Google nothing about your practice.
What a good doctor's website includes
A practice website doesn't need to be big. It should answer the patient's questions in a few seconds, on a phone, even on a weak 4G connection.
One page per consultation or procedure
What you treat, for whom, and when to come see you. Plain words, approved by you, with no medical advice to follow alone.
The real hours
With or without an appointment, closing days, Ramadan hours. A wrong time loses a patient and their trust.
Finding the practice
Map, floor, a well-known landmark, parking if you know it. The patient arrives less stressed, and on time.
Call in one tap
One button to call, another for WhatsApp if the practice uses it, visible on every page.
Your patients' languages
Arabic, French, and English if you wish, each language written by our team, with no translation tool.
Fast and secure
A light Next.js site, hosted on our server, that loads fast even in a waiting room with a weak signal.
Google profile: the rules specific to doctors
Google has special rules for what it calls "individual practitioners", including doctors and dentists. They're in its guidelines for representing your business on Google. Ignoring them can lead to a suspended profile, at the worst possible time.
A doctor has one profile only, even with several specialties. In a clinic with several doctors, the clinic has its profile, and each doctor can have their own, under their own name. A sole doctor working at a branded location shares one profile, in the format "[brand]: [doctor's name]".
The title "Dr" is allowed in the name. Adding a specialty, a neighborhood or a word like "best" to the name isn't: Google treats it as unnecessary information and can suspend the profile. The rest of the profile work, categories, photos and description, is done as for any business, and our Google Business Profile optimization takes care of it.
Patient reviews and medical secrecy
Google reviews matter to a patient who is hesitating. But a practice doesn't reply to a review like a shop does. Article 37 of the code of ethics says professional secrecy covers everything the doctor "has seen, heard, understood or been told". And Google asks businesses never to share a customer's private information in a reply.
A good reply says thank you, stays general and invites the person to call the practice. It never confirms that the author is a patient, and never mentions their illness, treatment or visit. Even when a review is unfair, the reply stays calm and short.
To get more reviews, Google forbids offering anything in return, and asking only happy patients. Simply asking all your patients is allowed. Our online reputation management service can help you follow and reply to your reviews within these rules.
Common mistakes we see on medical websites
- Sentences that promise a result, like "guaranteed cure" or "pain-free guaranteed"
- Vague titles or degrees, or ones that can't be checked
- Before/after photos where the patient can be recognized
- Health texts copied from another site or a forum
- Hours from two years ago, or a number that no longer answers
- Two Google profiles for the same doctor, competing with each other
- A Facebook page as the only presence, impossible to find for someone searching on Google
- A slow site that takes several seconds to show up on a phone
Solo practice or clinic: two different needs
A doctor working alone needs a short, clean site: who they are, what they treat, where and when to see them. Our Pro Showcase website (89,900 DA, up to 6 pages) usually fits this need.
A clinic or medical center has more to show: several departments, several doctors, sometimes several entrances or schedules. It needs one page per department and one page per doctor, each under that doctor's name. Article 80 of the code reminds that, even in a group, each doctor stays responsible for their own work. Our Business website (from 149,900 DA) is built for this size.
The domain name and hosting are paid separately, once a year: 14,900 DA for a showcase site, 29,900 DA for a Business site. To be found in your neighborhood, the Google profile is optimized once for 12,900 DA, and the Local Starter local SEO plan costs 19,900 DA per month, with no commitment. All our prices are on the pricing page.
A real example: Dr Mokrane's practice in Algiers
We built the website of Dr Mokrane, an orthopedic and trauma surgeon in Sidi M'Hamed. The practice's patients speak Arabic or French, so the site exists in three languages: Arabic, French and English. It lists only the services the doctor personally confirmed to us.
The site scores 98 on mobile and 100 on desktop on Google PageSpeed, with 100 for accessibility, best practices and SEO. The details are in our Dr Mokrane website case study.
How we work with a medical practice
- 1
A first talk, at your time
Outside your consultation hours, at the practice or by video. We talk about your patients, their languages and their questions.
- 2
You approve every medical sentence
We write the texts in plain words. Nothing medical goes live without your written approval.
- 3
Only true information
Titles, qualifications, hours, services: we publish what you confirm to us, nothing more.
- 4
Launch, then the Google profile
The site goes live, then your Google profile is put in order following the rules for individual practitioners.
Frequently asked questions
Is a doctor allowed to have a website in Algeria?
The 1992 code of ethics doesn't mention the internet. It forbids doctors from advertising (article 20) and lists the information a doctor may give on their documents (article 77). Our careful reading: a site that informs, without selling anything, stays within the spirit of these rules. For a specific case, your council of the Order can answer you.
Can we show consultation prices on the site?
Article 77 doesn't list fees among the information a doctor may put on their documents. We advise you to ask your council of the Order before publishing them. If you decide to show them, we present them as information, never as an offer.
My patients mostly speak Arabic. Do I need a site in several languages?
If your patients search in Arabic and in French, a site in both languages makes you visible for both searches. Each language is written by our team, not by a translation tool. English helps if you see foreign patients or patients from the diaspora.
In a clinic, should each doctor have their own Google profile?
Under Google's rules, the clinic can have its profile, and each doctor can have their own, under their own name only. A doctor has only one profile, even with several specialties. We check that your profiles follow these rules to avoid a suspension.
How should we reply to a negative review from a patient?
Calmly, in few words, never confirming that the person is a patient and never mentioning their health. Medical secrecy applies online too. The reply invites the person to call the practice to talk about it.
Can you guarantee my practice will rank first on Google?
No. Nobody controls Google's ranking, and an agency that promises it isn't telling the truth. We guarantee clean work: a fast site, true information and a profile that follows Google's rules.
How much does a website for a medical practice cost?
Usually 89,900 DA for a solo practice (Pro Showcase website), and from 149,900 DA for a clinic with several departments and doctors (Business website). Hosting and the domain name are paid separately, once a year. The quote is fixed before we start.
Further reading on this topic
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The same team can handle these services too, so everything fits together.
Does your practice or clinic need a serious website?
Let's talk about your project. We build a clear, honest website in Arabic, French or English that your patients find on Google.