Case study · Portfolio
Prayer Travel Services
How a travel agency in Algiers reached #1 in local Google results.
Travel and tourism agency · Bir Mourad Raïs, Algiers
The context
Prayer Travel Services is a travel and tourism agency in Bir Mourad Raïs, Algiers. It organizes trips, offers Hajj and Umrah services, and helps customers with their visas.
The owner came to us with a clear request: a professional website, so customers could find the agency online and recognize it.
He also wanted his team to be able to update the site themselves, without calling a developer for every small change.
The goal
- A professional website and a real presence online.
- Get found on Google by customers in the neighborhood and across Algiers.
- Manage and update the content in-house.
What they needed
- A clear, trustworthy site that presents the agency and its services.
- A simple tool the team can update on its own.
- Strong local SEO for searches in its area.
What we did
We always recommend the tool that fits the client best. For top speed, we recommend Next.js. Here, the owner's priority was managing the site himself, so we built a clean, professional WordPress site. It was the right choice for the independence he wanted.
While building it, we laid solid SEO groundwork: careful on-page SEO and local SEO aimed at Bir Mourad Raïs and Algiers, so the right customers find the agency when they search for it.
The goal was simple: a site the team keeps up to date itself, on SEO groundwork that lasts.
WordPress (the client's choice)
Chosen so the team can update the site without a developer. It gave the owner the control he asked for.
On-page SEO from the build
A clear structure, with content and tags written with Google in mind, all added while the site was being built.
Targeted local SEO
Set up for searches in the neighborhood, the ones that bring in real customers.
The results
- Within a few months: top 3 on Google, often #1, for important local searches.
- #1 for the French searches “agence de voyage / de tourisme à Bir Mourad Raïs” and “agence pour Hajj”.
- Several years later, the site still ranks #1 or #2 for various local searches.
- An SEO score of 100 on Google PageSpeed Insights.
Why “No Data”?
The "Discover what your real users are experiencing" panel shows "No Data". Google only publishes this field data once a site gets a minimum number of real Chrome visits over 28 days. A site that has ranked well for years, like this one, can still fall short of that number if most of its visitors are local. It isn't a technical problem or a ranking problem.
SEO on this site
For Prayer Travel Services, this SEO work goes back several years. The owner didn't ask for SEO at first. We offered it as part of a special deal we were running at the time, and the groundwork we laid then still holds today.
What does the Google PageSpeed “SEO” score mean?
The Lighthouse "SEO" score (in the Google PageSpeed Insights reports above) mainly checks whether a page follows basic technical SEO practices, not its real ranking on Google. Google says so itself under this score: "These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials."
Local search rankings checked in July 2026. Local rankings depend on where you search from and can change. The site has held its place for years, thanks to the SEO groundwork laid when it was built.
Want customers in your area to find you on Google?
Let's talk about your local SEO. We can lay the same kind of groundwork we laid for Prayer Travel Services, the kind that still holds years later.