More about Keyword Research (Click me to find out!)

What are keywords?

Have you ever gone to a search engine such as Google to find something you were looking for? The words that you type in to the search box are called keywords, and this is what the search engines use to deliver results as close to your keywords as possible.

Perform keyword research before you start designing your website

Performing research before you build your website can help make sure your website is optimized for search engines, like Google, Yahoo! and Bing. These search engines consider your site relevant if the keywords are included in the content. The more relevant your keyword is, the higher it will rank in the organic search rankings.

Research also helps you find out what targeted keyword your potential customers are already looking for. If you find out what the people are already looking for, you can build your website around this need.

Benefits of targeting the right keywords

A targeted keyword can benefit your site in several ways. Everybody wants traffic and knowing the importance of keyword research will help you get ahead of the competition. The right keywords can help push your site to the top of the organic search results.

For example, if your product is mittens and your research shows that people are looking for “furry winter mittens,” if you have this as an optimized keyword on your website, then your website is more likely to show up at the top of the search results. This increases the chance the person using the search engine will click through to your site and possible become a customer.

An optimized keyword also helps you with marketing analytic for your website. You can find out how visitors are finding your website and test different keywords to improve your conversion rate of visitor to paying customers.

Choosing a Keyword Research company

When choosing a keyword research service, make sure they can give you a step-by-step plan on how they are going to solve your problem. Our testimonials support our proven track record for satisfying our customers. Our professionals will deliver the right keywords for your business and help you generate the exposure you deserve.

Using a Free Keyword Tool

There are a plethora of free online keyword tools that can be used but relying solely on them is a big mistake when trying to find the right keyword to target! Using the latest Google keyword planner is a good start but should not be the only keyword tool you use for your keyword research campaign.

You think you got your keywords list down!

You think you got your keyword list down and can take that list to the bank! We showed several clients that the list they have in their hand does not contain the keyword(s) they should be targeting but just the opposite! Let us do the same thing for you! Let us give you the right list with the right keyword you should be targeting! Call us now at 484.220.1888 for more information about our affordable keyword research service!