Improve you ranking, for a long term, using White Hat SEO techniques
Want to know how White Hat SEO can improve your site's ranking on all of the major search engines result pages like Google and Bing, and for a long term? Read on to find out!
Although "Black Hat SEO" can drive traffic very fast, it will be short lived and can also get your site blocked by the search engines. Unlike using black hat SEO tactics, using white hat SEO can increase your website's page index and boost ranking!
White hat SEO won't bring traffic - Alone
Please understand that by implementing white hat SEO techniques, you are just trying to put your site above your competitors on the SERPs, and this will not bring targeted traffic to your site! But enticing title and description can!
Your website is only successful when it achieves high ranking, brings targeted traffic, and converts visitors into buyers!
White hat SEO - search engine optimization
In order to optimize your site for SEO, it is important that you have the knowledge and a clear understanding of 'how search engines work', and then properly implement that 'know how' to every page of your website!
Don't try to trick your visitors, and play the search engines by trying to outsmart them because if you don't get caught today, chances are very high you will get caught tomorrow and when you do, your site will be sentenced and sent to Google's jail - The time to be served will depend on your behavior and what you do to clean up your act, and how you do it!
White hat SEO techniques
There is more to optimizing your site for high search ranking (like optimizing each page of your site for faster download, eliminate search engine roadblocks and so on) with all the major search engines than just inserting a bunch of keywords within your content!
Below are SimplerWebs' SEO recommended SEO techniques. Please note that the below steps fall under the white hat SEO umbrella and not SEM (search engine marketing)!
- First and foremost, the 'keyword research' cannot be forgotten and should be the first, and not the last, step in optimizing your website. If you miss this step, you might target the wrong keywords instead of the actual key phrases being queried by potential customers looking for the products you sales or services you offer. Start your first paragraph with your targeted keyword, or key phrases but if doing so will make your sentence gibberish and has no meaning, you can put your targeted keyword somewhere within your first paragraph. Also, use your targeted keyword, and synonyms, throughout your page content but sparingly. Please visit SimplerWebs' "Keyword Research" page for more info if you are having difficulties in choosing the right keyword(s) to target and need help!
- Title - The title (located on the browser's title bar) is the second most important step in SEO - Search engine optimization - We recommend that you start your title with your targeted keyword(or key phrase) first and then, if you have some room left, include your brand or company name at the end of the title. Don't forget to write a good title and it is preferable that you do not exceed 60 or 64 maximum characters in your title.
- Header - Consider using your targeted keyword, or key phrase, in your header tag. You don't have to start your header with your keyword but make sure that it is there. Also, try making your header stand out or enticing so that your reader know what the page is about and keeps them wanting to read more or be curious about what comes next!
- Alt tag - Use a good description to describe your image. When adding images to your page, make sure that you first save the image using your targeted keyword, like "web-design-reading-pa.png" for example. Then optimize (or compress) your image to reduce the file size and speed up the rendering process of the image by the browser using TinyPNG, for example. Once done, use an Alt tag that looks something like this "Image of SimplerWebs' web design services", or " SimplerWebs' web design services image".
- Anchor text - An anchor text is where you would use a good description of the link. You can use your targeted keyword within your Anchor text but avoid 'exact match keyword' and instead, use a variation of your keyword.
- Links - When thinking adding a link, or linking your image to another page, make sure that a)link to a page that reflects the anchor text you used, b) you avoid using exact keyword in your link and anchor text, c) make sure that the page you are linking to has a URL that matches your link or the anchor text. For example, the link 'low cost SEO' goes to a page with the following url 'low-cost-seo' with the anchor text of "SimplerWebs' low cost SEO"
- URLs - This one is simple! All you have to do is make your page URL short and descriptive using your targeted keyword. For example, site-performance-optimization, or site-speed-optimization
- Content - Write a good copy using your targeted keyword(s), or key phrase(s) and avoid keyword stuffing. Make sure that the page has content relevant to your targeted keyword and make it a good read!
Please remember to not over use your keywords and if you think that you might be keyword spamming (stuffing) your content copy, use a keyword synonym here and there (ie: website design, web site design, web design, web page design, web development, and so on)!
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Don't forget to check out our article: 6 steps to a better On-Page SEO